Brand Strategy
Differentiation | Thought Leadership | Category Growth
"If you set your goals ridiculously high and it's a failure, you will fail above everyone else's success."
— James Cameron
Marketing drives the business strategy and vision for its brands. Brand differentiation is defined by not only the products sold but the value consumers perceive. So it is important that the plan has a clear understanding of what needs to be done to achieve category growth and 'win' with retailers and consumers.
Businesses with robust brands are resilient and are nimble to maximise opportunities. A clear understanding of the brands, their positioning impact within the category and a plan to capitalise (or correct) creates a higher chance for positive outcomes. If you want to fuel the potential of your brands via a solid brand & category strategy - LK can assist.
Product Portfolio Management & Development
Process Driven Diversification | Accretive Margins | Innovation
"When the wind blows, some people build walls, others build windmills."– Chinese proverb
Processes can reduce business complexity, improve margin sustainability, and agility to be innovative leaders. Companies that work efficiently are more competitive because they move faster. Marketing orchestrates the strategic plan such as; product diversification, accretive margin mix and consumer led innovation. They also drive the process across the business. Do you want a better strategy and resources to win? - LK can assist.
Consumer Insights & Communication
"Your most unhappy customers are your greatest source of learning”. – Bill Gates.
Consumer Insights should be the source of truth. Many ideas from my experience come through the voice of the consumer. They will not have the answer but you will learn what the pain point or solution to a problem they seek. Consumer research also validates the strategic approach for your business and the insights are very impactful in retailer strategy meetings and media briefings. LK can assist you with briefing in the relevant agency and achieve what you need to make your communications and product range reviews sing!
